Home
Home | Blog

iHwy Development Blog

The iHwy team shares their musings about their development experiences.

Email Campaign Manager a Success

Posted on July 15, 2009 22:40 by Mark

I'm always excited to hear the positive feedback when our team delivers another fine solution to a client. It's especially gratifying when you are able to track the direct impact to the bottom line.

We built an application to manage and track opt-in email campaigns. It's one small piece of an entire application suite. The results of a campaign sent early this morning are amazing.

  • ~ 3000 emails sent in ~30 seconds
  • ~ 1000 opened (based on web bug) so far by recipients (the emails were well targeted)
  • ~ $60k worth of merchandise bought within the first 10 hours as a direct result of the campaign


Whoa!