I'm always excited to hear the positive feedback when our team delivers another fine solution to a client. It's especially gratifying when you are able to track the direct impact to the bottom line.
We built an application to manage and track opt-in email campaigns. It's one small piece of an entire application suite. The results of a campaign sent early this morning are amazing.
- ~ 3000 emails sent in ~30 seconds
- ~ 1000 opened (based on web bug) so far by recipients (the emails were well targeted)
- ~ $60k worth of merchandise bought within the first 10 hours as a direct result of the campaign
Whoa!
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