iHwy Development Blog

I'm always excited to hear the positive feedback when our team delivers another fine solution to a client. It's especially gratifying when you are able to track the direct impact to the bottom line.

We built an application to manage and track opt-in email campaigns. It's one small piece of an entire application suite. The results of a campaign sent early this morning are amazing.

• ~ 3000 emails sent in ~30 seconds
• ~ 1000 opened (based on web bug) so far by recipients (the emails were well targeted)
• ~ $60k worth of merchandise bought within the first 10 hours as a direct result of the campaign

Whoa!

Introduction: The business problem

One of our core strengths is our ability to build tools that collect, analyze and search large volumes of information in a user friendly manner. We use great technologies to solve complex problems (see sidebar). Our experience in these types of applications is broad. We built the entire Intelitouch system, which we can easily claim was one of the first real estate management systems available on the Internet. That first generation CRM application led to many of the features that are common in all of today’s similar applications. We wrote the second and third generations of the entire Sponsorwise platform, which allows clients to collect specific pieces of information and generate detailed analysis. This application is in use today by companies like Jet Blue, US Bank, Panera and Pet Smart. The user interface is simple, yet intelligent and sophisticated. Underneath the simple user interface is a robust set of tools designed to collect and analyze information. These applications solve complex data collection problems.

One of our recent projects, Mainstay, is the newest generation of enterprise software in this class of applications. The term “generation” is appropriate because this product is a step above all the others. iHwy's collective experience, know-how and pain have been applied it to every aspect of this technology.

Mainstay is a platform-independent web technology tool that collects data.

Our customer, Harkcon, came to us with a need to create a solution that would run disconnected from the web and work on Mac, Windows and Linux as a desktop application. The program also needed to be able to run disconnected, regardless of whether or not there was an Internet connection. It was not a requirement to use web technologies, but it was a more effective, modern and nimble.

Stay tuned for more detailed information about this project.